Govt tightens e-commerce rules on discounts, search and sponsored listings
E-commerce platforms will face tighter obligations on how they display discounts, rank search results and identify sponsored listings under new government rules. The rules aim at strengthening consumer protection and improving transparency in digital marketplaces.
E-commerce platforms will have to meet tighter requirements for showing discounts, ranking search results and labeling sponsored listings under new government rules designed to strengthen consumer protection and improve transparency in digital marketplaces. The Department of Consumer Affairs said the changes take effect on 10 and are intended to make online shopping practices clearer for consumers.