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EU unveils new “Made in Europe” guidelines to counter China

The European Commission rolled out new “Made in Europe” guidelines to protect European manufacturers from Chinese competition. The report notes concerns that the guidelines lack binding quotas, and that a separate quota-boosting proposal has divided France and Germany.

The European Commission on Wednesday introduced new “Made in Europe” guidelines aimed at shielding the continent’s manufacturers from Chinese competition, though critics said the absence of binding quotas could limit their effectiveness. The article said nine Chinese companies selling robotic lawnmowers are targeting the EU, highlighting how European markets have become a destination for Chinese overcapacity. A separate proposal to support European industry with quotas has split France and Germany.

Brookings analysts said it appears unlikely the EU can build the focus and unity needed to counter Beijing effectively, adding that the dynamic has benefited China for the past 20 years and is likely to continue.