MAR optimism lifted by demand growth and owner initiatives
TradingView reports sustained demand growth across segments and geographies, with ADR and occupancy supporting RevPAR gains. Owner initiatives target cost efficiencies and technology upgrades, alongside supportive incentives; development focuses on conversions and targeted capital deployment.
Sustained demand growth is being seen across all segments and geographies, with ADR and occupancy both contributing to RevPAR gains. Owner initiatives are centered on cost efficiencies, technology upgrades and supportive incentives, while development is focused on conversions and targeted capital deployment. AI a…