Analysts see renewed momentum at Starbucks, focus on margin gains
TradingView News discusses Brian Niccol’s first two years at Starbucks, saying store improvements and marketing have brought customers back, while investors want margin progress alongside the “Back to Starbucks” restructuring.
Brian Niccol’s first two years leading Starbucks NASDAQ:SBUX have been a qualified success, with efforts on store improvements and marketing helping bring customers back to the world’s largest coffeehouse chain. The “Back to Starbucks” restructuring strategy has raised expectations that the company can now turn toward margin gains.