Aperol's Maker Bets Americans Are Ready for a Pinker, Sweeter Spritz — WSJ
By Katie DeightonCampari spent decades teaching Americans to love the Italian tradition of bitter aperitifs at sunset. Now, it is finally giving U.S. drinkers something sweeter to sip on.The company on Tuesday kicked off a promotional campaign for Sarti Rosa, a relatively recent entry to its portfo…
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