Ford digital ecosystem strategy lifts paid subscribers and BlueCruise use
Ford says its connected digital ecosystem strategy is driving growth via a flywheel model. Paid digital subscribers reached 1.6 million, and BlueCruise users rose 170% YoY, helped by dealer integration, AI innovation and unified sales.
Digital services strategy shifted to a connected ecosystem, driving higher engagement and monetization through a flywheel model. 6 million, and BlueCruise users were up 170% YoY. Dealer integration, AI innovation and unified sales are fueling growth and higher ARPU.