Ford connected digital services growth forecast supported by AI tools
Ford’s connected digital services strategy is described as evolving into a connected ecosystem, with subscriber growth and higher ARPU supported by AI-driven features in a $15B services business expected to grow 8% annually.
Digital services strategy has evolved into a connected ecosystem, with the company saying it is driving engagement and monetization through a flywheel model. It said subscriber growth, higher ARPU and AI-driven features are expanding revenue and customer loyalty, with a $15B services business expected to grow 8% annually.