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BB strategic plan targets 3% sales CAGR, >15.5% EBIT margin by 2030

BB’s new strategic plan targets steady organic growth, margin expansion and cash generation by 2030, aiming for 3% sales CAGR, over 15.5% EBIT margin and €950M cash flow.

BB

A new strategic plan targets steady organic growth, margin expansion and robust cash generation by 2030, with the company focusing on four core categories and an operational transformation. Sustainability and circularity are described as central to value creation, alongside financial goals and shareholder returns.