High on subscriber gains, Vodafone Idea flexes its creative muscle

New Delhi, Sept. 5 -- New Delhi,Mumbai:Vodafone's pug and ZooZoos and Idea Cellular's "What an Idea!" were once among India's most memorable telecom campaigns. But after the two operators merged in 2018, the battle for survival following Jio's entry overshadowed the creative flair.Now, as the coun…