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Smartphone prices seen under pressure as memory costs stay elevated

Counterpoint Research says smartphone prices are likely to stay under pressure while memory costs remain elevated, with manufacturers potentially passing higher component costs to consumers.

Smartphone prices are likely to remain under pressure as memory costs stay elevated, prompting manufacturers to pass higher component expenses on to consumers, according to Counterpoint Research.

More than 40% of smartphone models have seen price increases in 2026, marking the first time such a lar…