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Alibaba faces tougher instant-retail push focused on profitability

Alibaba is entering a tougher chapter in China’s instant-retail war as the push shifts from coupons and delivery subsidies to making orders profitable,

BABA

Alibaba Group NYSE:BABA, the Chinese commerce, cloud and artificial-intelligence giant, entered a tougher chapter in China's instant-retail war.

After a year of coupons and delivery subsidies, the fight is shifting from winning orders to making those orders profitable.

Reuters estimates the market…