Campbell’s CEO highlights “semi-scratch” home-cooking strategy
Campbell Soup CEO Mick Beekhuizen says the company is focused on “semi-scratch cooking,” with meals prepared in under 30 minutes using fewer than five ingredients as home cooking boosts the meals division.
By Jesse NewmanCampbell's snacks business is struggling, but cooking at home is boosting its meals division.Chief Executive Mick Beekhuizen said the soup-and-snack maker is focused on "semi-scratch cooking," meaning meals that can be prepared in less than 30 minutes and with fewer than five ingredi…