Corteva CEO says farmers will pay more for high-tech seeds
Corteva CEO Chuck Magro said farmers are willing to pay up for high-tech seeds, aiming to shift the industry away from the tight link between seeds and weedkiller-focused crops.
By Patrick ThomasSince the advent of Roundup Ready crops designed to withstand potent weedkillers, seeds and sprays have been entwined in the agriculture industry.
Chuck Magro, CEO of Corteva, wants to undo that: Next month, his $55 billion company will split, creating separate businesses focusing…