Retail media rivals hold upfront-style pitchfest to court ad buyers
Retail media operators hosted their first upfront-style pitchfest to court ad buyers, with WSJ Leadership Institute’s Patrick Coffee attending, according to the WSJ.
By Nat Ives, WSJ Leadership InstituteGood morning.
If you want ad dollars, you have to put on a show.
Rival retail media operators held their first upfront-style pitchfest yesterday to court ad buyers, and the WSJ Leadership Institute's Patrick Coffee was in the room.Nobody previewed a sexy new rea…