PepsiCo selects Publicis to manage its global media account
PepsiCo said it picked Publicis Groupe to handle its global media business. The decision lifted shares in Publicis and dealt a blow to ad rival Omnicom Group, with Publicis set to withdraw from a Coca-Cola process.
By Adria CalatayudPepsiCo said it picked Publicis Groupe to handle its global media business, in a move that lifted shares in the French company and dealt a blow to advertising rival Omnicom Group.Publicis will withdraw from a separate process for Coca-Cola's international media business as a resul…