John Lewis boosts AI-agent shopping content amid tough economy
John Lewis, a UK employee-owned retailer, said it is increasing investment in content creation as customers increasingly find products through AI agents, aiming to keep engagement in a “difficult economy”.
By Sarah YoungJohn Lewis, Britain's largest employee-owned retailer, is stepping up investment in content creation as customers increasingly find products through AI agents, seeking to keep them engaged in what it called a "difficult economy".The department store group said searches from AI agents…