WPP seen edging toward retaining Coca-Cola media account
Bank of America analysts say WPP is positioned to retain Coca-Cola’s international media account and could win back the U.S. portion lost to Publicis. Media shifts involving PepsiCo are cited as a factor.
WPP is in pole position to retain Coca-Cola's international media account and may even win back the U.S. business it lost to rival Publicis Groupe, Bank of America analysts said in a research note. The analysts said reports that PepsiCo moved its global media duties to Publicis from Omnicom Group could make WPP a co…