Helly Hansen 2030 plan targets $1.1B+ revenue and higher margins
Helly Hansen outlined a 2030 strategy targeting $1.1B+ revenue, mid-to-high 50s gross margin and mid-teens operating margin, driven by premium outdoor and workwear growth plus expanded U.S. and China presence.
Helly Hansen outlined a 2030 strategy targeting $1.1B+ revenue, mid-to-high 50s gross margin and mid-teens operating margin. The plan calls for growth in premium outdoor and workwear markets, supported by innovation, a larger U.S. and China presence and disciplined reinvestment to accelerate profitability.