Brown-Forman ready-to-drink strength offsets sluggish core alcohol, market talk
Brown-Forman says innovation and new product types are offsetting sluggishness in its core alcohol business. Ready-to-drink sales, including pre-mixed cocktails, rose 20% in the latest quarter.
Brown-Forman says innovation and new types of products are helping to offset sluggishness in its core alcohol business.
Sales from the company's ready-to-drink portfolio, which includes pre-mixed cocktails, rose 20% in the latest quarter.
That offset pressures elsewhere in the business, including a…