Spider AF report flags $25.3B first-half global ad fraud losses
Spider Labs’ First Half 2026 Ad Fraud Investigation Report cites $25.3B in global ad fraud losses. It says the ad fraud rate rose to 5.58%, with human-mimicking bots surging and AI-driven channels accounting for 71% of MFA losses.
Ad fraud rate climbs to 5.58% as human-mimicking bots surge and AI-driven channels account for 71% of MFA lossesTOKYO, JP / / September 2, 2026 / Spider Labs, Inc., a leading provider of marketing security solutions, today released its First Half 2026 Ad Fraud Investigation Report…