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How Brunswick Is Using AI and Marine Cruise Control to Raise Prices on Boats — WSJ

By Walden SiewBoat manufacturer Brunswick is counting on raising some prices to help boost its margins, a tricky move with budget-conscious consumers spending more cautiously on discretionary items. Jennifer Williams writes for today's Morning Ledger:Across a lineup of boats ranging from around $20…

BC

By Walden SiewBoat manufacturer Brunswick is counting on raising some prices to help boost its margins, a tricky move with budget-conscious consumers spending more cautiously on discretionary items.

Jennifer Williams writes for today's Morning Ledger:Across a lineup of boats ranging from around $20…