Canadian Tire and Tim Hortons launch cross-brand loyalty partnership
Canadian Tire and Restaurant Brands International’s Tim Hortons launched a cross-brand loyalty partnership, letting linked users earn rewards across both programs. Canadian Tire’s 12 million loyalty users get access to Tim Hortons’ 8 m users.
By Adriano MarcheseCanadian Tire and Restaurant Brands International's Tim Hortons have launched a cross-brand loyalty partnership, allowing linked users to earn rewards across both programs.The integration provides Canadian Tire, with its 12 million loyalty users, direct access to Tim Hortons' 8 m…