Giva's retreat is more revealing than Kriti Sanon's bralette
New Delhi, Sept. 1 -- There was a time when the worst thing that could happen to an ad was that nobody noticed it. Now, the real danger is being noticed by the wrong people. Giva, the D2C jewellery brand, has just demonstrated why. It withdrew its Raksha Bandhan ad featuring actor Kriti Sanon after…
New Delhi, Sept.
1 -- There was a time when the worst thing that could happen to an ad was that nobody noticed it.
Now, the real danger is being noticed by the wrong people.
Giva, the D2C jewellery brand, has just demonstrated why.
It withdrew its Raksha Bandhan ad featuring actor Kriti Sanon after…