SQUAWK/NEWS
Account
Theme
Account
Menu
Live News EQUITY ARTICLE L impact

Carnival revamps loyalty program to reward spending, not trips

Carnival Cruise Line is adopting a new loyalty program that rewards passengers based on spending rather than trip count, with points and stars starting today for eligible passengers.

CCL

By Jacob PassyCarnival Cruise Line is taking a page out of the airline industry's playbook and adopting a new loyalty program that rewards travelers based on spending rather than how many trips they take.Starting today, passengers with the world's largest cruise line will receive points and stars t…