Hollister partners with Target to tap into $89 billion back-to-college shopping market

Hollister is partnering with Target to start selling home and dorm decor for the first time, giving it an opening into the lucrative back-to-college shopping market. The collaboration will launch online, in most Target stores and select Hollister locations on June 28 and will feature almost 60 items across men's and women's apparel and bedding. Last year, the back-to-college shopping market reached $88.8 billion, with dorm or apartment furnishings totaling $12.8 billion in spending, second only to electronics or computer-related equipment, according to the National Retail Federation. Abercrombie & Fitch 's Hollister is branching out of its apparel roots and partnering with Target to start selling home and dorm decor for the first time as both brands look to new categories to drive growth. The collaboration, dubbed The Hollister Collection at Target, will launch online, in most Target...