Nike stock falls to fresh 52-week low after On Holding guidance

Nike Inc. 41. 8% decline. • Nike stock is at significant support.

Why did NKE hit a new low? Rival Guidance Triggers Sell-off The primary immediate trigger stems from premium competitor On Holding AG (NYSE: ONON ) and its recent financial guidance. On Tuesday, On Holding reported mixed second-quarter financial results. 110 billion.

Read Also: The Top 5% of Americans Are Outspending Their Own Paychecks. That's the Risk to Watch. 490 billion. " Nike Stock: Critical Levels To Watch From a trend perspective, Nike remains pinned below its major moving averages, which keeps the longer-term bias bearish until price can reclaim key trend lines.

09). Momentum also isn’t helping yet: MACD is below its signal line and the histogram is negative, which points to upside pressure fading versus the prior upswing. The moving-average structure reinforces that message, with the 20-day SMA below the 50-day SMA and a "death cross" (50-day below 200-day) that formed in November 2025 still in place. Traders will also note the stock is now below the prior 52-week low area ($40), which can turn into overhead supply if price tries to bounce back above it.

47 at the time of publication on Monday, according to Pro data. Read Also: 'Big Short' Investor Steve Eisman Says AI Has an 'Achilles' Heel' — But It's Too Early to Short the Boom Image via Shutterstock/ Roman Zaiets