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Rebel Creamery files Chapter 11 after $23.785 million judgment

Rebel Creamery seeks Chapter 11 bankruptcy protection in Utah after a federal trade-dress ruling awarded Van Leeuwen Ice Cream $23.785 million and ordered Rebel to redesign its packaging.

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785 million judgment in favor of rival Van Leeuwen Ice Cream over a trade-dress dispute. Rebel Creamery, whose products are sold in major grocery stores like Walmart Inc. (NYSE: WMT ), Kroger Co. (NYSE: KR ), and Safeway, filed for bankruptcy on August 14.

85 million, reported Fox News. 65 million in inventory. 785 million, a claim that Rebel disputes. Court filings, however, do not show that the Van Leeuwen judgment alone caused Rebel to file for bankruptcy.

8 Million Award Rebel’s bankruptcy filing came less than a month after a federal judge ruled for Van Leeuwen, ordering Rebel to stop selling products with potentially confusing packaging and redesign its packaging. Van Leeuwen sued Rebel in 2021, alleging its ice cream packaging copied Van Leeuwen’s distinctive trade dress, including pastel, minimalist pints with matching lids and black script lettering. 4 million in Rebel’s profits, but the court cut the award by 33%, finding that some sales were driven by demand for keto and better-for-you ice cream rather than the packaging. 785 million in Rebel’s profits from infringing ice cream pint sales.

Van Leeuwen hired Pentagram in 2016 to develop packaging for its nationwide grocery expansion, ultimately choosing one of seven designs. In contrast, Rebel founders Austin and Courtney Archibald created their packaging themselves in Adobe Illustrator in 2017—18, despite having no formal graphic-design training. Austin told the court they kept only the final design file, with no earlier versions. S.

corporate bankruptcies reaching a 16-year high in the first half of 2026. Large-company bankruptcies accelerated in the first half of 2026, reaching their highest January-to-June level since 2010 and surpassing the 317 filings recorded for all of 2022. May and June each saw 72 filings, among the highest monthly totals since July 2020. Industrials led sectors with 50 filings, followed by consumer discretionary (35) and healthcare (26).

The food industry has been particularly affected, with pizza chains also feeling the squeeze due to weaker consumer spending and slowing restaurant traffic. In May, Washington-based wood-fired pizza chain Smoking Monkey Pizza filed for Chapter 11 bankruptcy as it looks to restructure debt and reorganize amid weaker consumer spending and slowing restaurant traffic. Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published editors. Read Also: Taylor Farms Recalls Jalapeño Products Amid Salmonella Outbreak— Chuck Schumer Says Trump Is Doing Everything to ‘Make America Sick Again’ Photo courtesy: Shutterstock