Comscore Launches An ROI Strategy To Realign Its Business; Expects To Eliminate $20M-$25M In Annual Run-Rate Costs

The strategy is designed to lower and create more flexibility in the Company's cost base, simplify how Comscore does business internally and externally, sharpen accountability, and concentrate resources on the products and opportunities that can create durable long-term value. Objectives: Lower, More Flexible Cost Base: Streamlining corporate costs, expanding the use of offshore resources for repeatable operations, and reducing areas of complexity that do not match the Company's current strategic priorities. Sharper Organizational Culture & Focus: Building operating discipline, urgency, accountability and ownership mindsets across client service, product development, commercial programs and cross-functional execution. Simplifying the Operating Model: Streamlining legacy business costs and underused product features, while optimizing pricing and contract structures to support more sust...