CELH Adjusts Executive Structure
CELH changes executive roles
CELH is adjusting its executive structure to support its total-energy portfolio strategy and continued expansion as a scaled, multi-brand business.
The Details: • Tyler Bohannon becomes Chief Commercial Officer, overseeing field sales, major retail accounts, direct-store-delivery operations, and revenue-growth management. • Tony Guilfoyle becomes Chief Business Transformation Officer, leading enterprise execution, operational excellence, and AI-adoption initiatives. • Eric Hanson, President and COO, has departed after helping optimize strategic partnerships and integrate recent acquisitions