Apple May Absorb iPhone 18 Pro Cost Surge

AAPL - APPLE MAY ABSORB IPHONE 18 PRO COST SURGE Apple may limit price hikes for the iPhone 18 Pro despite component costs expected to jump 38%, according to TrendForce. Soaring memory prices are the main driver, with memory projected to exceed 40% of component costs by early 2027, up from just 10% a year earlier. To protect demand, Apple could accept lower profit margins—or raise prices on older iPhones to offset the added costs.