Apple Could Swing $170 Billion In Value After Earnings
Earnings are back in the driver’s seat on Thursday, with a -selected slate that ranges from regulated utilities to mega-cap tech and payments. With guidance and segment commentary often moving stocks as much as the headline numbers, the options market offers a real-time read on how much volatility traders are bracing for, according to Pro. The marquee name on this list is Apple Inc., but the biggest implied move is saved for the final section as the countdown runs from the calmest setup to the most volatile. 6. The Southern Company | Mkt Cap: $108B | Implied Move: 3.04% The Southern Company (NYSE: SO ) reports second quarter of 2026 results before the opening bell. Wall Street is looking for $1.01 in earnings per share on $7.25 billion in revenue, compared with 92 cents on $6.97 billion a year ago. Pro data show options are pricing in a 3.04% move around the print — the smal...
Earnings are back in the driver’s seat on Thursday, with a -selected slate that ranges from regulated utilities to mega-cap tech and payments.
With guidance and segment commentary often moving stocks as much as the headline numbers, the options market offers a real-time read on how much volatility traders are bracing for, according to Pro.
The marquee name on this list is Apple Inc., but the biggest implied move is saved for the final section as the countdown runs from the calmest setup to the most volatile.
6.
The Southern Company | Mkt Cap: $108B | Implied Move: 3.04% The Southern Company (NYSE: SO ) reports second quarter of 2026 results before the opening bell.
Wall Street is looking for $1.01 in earnings per share on $7.25 billion in revenue, compared with 92 cents on $6.97 billion a year ago.
Pro data show options are pricing in a 3.04% move around the print — the smallest implied swing in this -selected group — but that still translates to $3.28 billion of market value at stake.
Southern is one of the largest U.S. utilities, serving 9 million customers through vertically integrated electric operations in three states and natural gas distribution utilities in four states.
Analyst sentiment is mixed: the stock carries a Hold consensus rating, and the stock is trading below the 180-day average analyst price forecast.
Recent notes have pointed in different directions, with BMO Capital reiterating Outperform and raising its price forecast in July, while Keybanc downgraded the stock to Underweight.
Shares have rallied in 2026, up 11% year-to-date and trading 3.9% above the 200-day moving average.
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Apple Inc. | Mkt Cap: $5T | Implied Move: 3.42% Apple Inc. (NASDAQ: AAPL ) reports third quarter of 2026 results after the closing bell.
Consensus estimates call for $1.89 in earnings per share on $108.86 billion in revenue, up from $1.57 on $94.04 billion in the prior-year quarter.
According to Pro, the options market is implying a 3.42% move, with roughly $170 billion of market value at stake given Apple’s $4.98 trillion market cap.
Apple remains one of the world’s largest companies, spanning consumer and enterprise hardware alongside a broad software and services ecosystem.
The stock carries a Buy consensus rating, and the share price sits above the 180-day average analyst price forecast.
In July, Morgan Stanley reiterated Overweight and raised its price forecast, while HSBC upgraded the stock to Buy and raised its price forecast; Keybanc, meanwhile, downgraded the stock to Underweight.
The shares have rallied in 2026, up 25.5% year-to-date and trading 22.6% above the 200-day moving average, with the stock within 1% of the 52-week high of $342.89.
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Mastercard Inc. | Mkt Cap: $497B | Implied Move: 3.79% Mastercard Inc. (NYSE: MA ) reports second quarter of 2026 results before the opening bell.
The Street is modeling $4.76 in earnings per share on $9.07 billion in revenue, compared with $4.15 on $8.13 billion a year ago.
Options traders are pricing in a 3.79% move, according to Pro, putting about $18.8 billion of market value in play for the $497 billion payments giant.
Mastercard is the world’s second-largest payment processor, operating in more than 200 countries and handling transactions in over 150 currencies.
The stock carries a Buy consensus rating, and the 180-day average analyst price forecast is above where the stock trades.
In July, Barclays initiated coverage with an Overweight rating, while Truist Securities reiterated Buy and cut its price forecast.
Mastercard has been essentially flat in 2026, down 0.1% year-to-date while still trading 6.5% above the 200-day moving average.
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Bristol-Myers Squibb Co. | Mkt Cap: $131B | Implied Move: 4.01% Bristol-Myers Squibb Co. (NYSE: BMY ) reports second quarter of 2026 results before the opening bell.
Consensus calls for $1.61 in earnings per share on $11.70 billion in revenue, versus $1.46 on $12.30 billion in the year-ago quarter.
Pro shows the options market implying a 4.01% move, with about $5.25 billion of market value at stake based on Bristol-Myers Squibb’s $131 billion market cap.
Bristol-Myers Squibb develops and markets therapies across areas including cardiovascular disease, cancer and immune disorders, with a major focus in immuno-oncology.
The stock carries a Hold consensus rating, and shares trade close to the 180-day average analyst price forecast.
In July, BofA Securities reiterated a Buy rating and cut its price forecast, while Cantor Fitzgerald reiterated a Neutral rating.
Shares have rallied in 2026, up 19.0% year-to-date and trading 16.2% above the 200-day moving average, with the stock within 1.2% of the 52-week high of $64.97.
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