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US Annuity Sales Hit Record $123.9B

US annuity sales reach record high

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LNC CRBG JXN EQH BHF U.S. annuity sales have consistently topped $100B per quarter for nearly three years, and the records continue to fall.

In the second quarter of 2026, the trade group Limra reported annuity sales of $123.9B, the most ever recorded.

Sales also set a first-half record of $231.3B.

The second-quarter Mark, which was the 11th consecutive period that annuity sales topped $100B, represented a 4% year-over-year increase.

Limra says that its tally captures only 84% of the U.S. annuity market, so the figures are an undercount - Barron's