NKE Nike to cut off thousands of online distributors in China, restructure digital footprint Nike is planning to cut off thousands of online

NKE Nike to cut off thousands of online distributors in China, restructure digital footprint Nike is planning to cut off thousands of online distributors in China and restructure its online presence to create a more consistent consumer experience. Beginning in January, the company will concentrate online sales through its own website and app, as well as official storefronts on Tmall, Jd.com and Douyin. The strategy shift could lead to a decline in revenue in the region but is designed to create a healthier marketplace overall. Link To Story from CNBC.com