IMAX AMC Christopher Nolan’s ’The Odyssey’ opens in theaters Friday with worldwide box Office projections around $200M, a debut that would r
IMAX AMC Christopher Nolan’s ’The Odyssey’ opens in theaters Friday with worldwide box Office projections around $200M, a debut that would rank as the director’s biggest opening weekend since ’The Dark Knight Rises’ in 2012 and is already driving a broad Re-rating of movie exhibition stocks. IMAX Corp. (IMAX) stands as the most direct financial beneficiary of the release. The film is the first feature shot entirely on IMAX 70mm cameras, and only 41 theaters worldwide — 25 in the United States — can project it in that native format. Demand has overwhelmed that scarce supply: IMAX CEO Richard Gelfond noted that some screenings are sold out into the Fifth week, including unconventional slots. "We’re sold out in some theaters into the Fifth week already, and the 2am shows, the 7am shows, so there’s certainly more demand," Gelfond said in a Variety interview. "The problem is they haven’t made new Imax film projectors in about 50 years." (per Investing.com)
IMAX AMC Christopher Nolan’s ’The Odyssey’ opens in theaters Friday with worldwide box Office projections around $200M, a debut that would rank as the director’s biggest opening weekend since ’The Dark Knight Rises’ in 2012 and is already driving a broad Re-rating of movie exhibition stocks.
IMAX Corp. (IMAX) stands as the most direct financial beneficiary of the release.
The film is the first feature shot entirely on IMAX 70mm cameras, and only 41 theaters worldwide — 25 in the United States — can project it in that native format.
Demand has overwhelmed that scarce supply: IMAX CEO Richard Gelfond noted that some screenings are sold out into the Fifth week, including unconventional slots. "We’re sold out in some theaters into the Fifth week already, and the 2am shows, the 7am shows, so there’s certainly more demand," Gelfond said in a Variety interview. "The problem is they haven’t made new Imax film projectors in about 50 years." (per Investing.com)