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Levi’s Stock Tumbles 4% Despite Q2 Earnings Beat and Raised Guidance— Management Says ‘More Ways to Win Than Ever’

Shares of Levi Strauss & Co. (NYSE: LEVI ) tumbled 4% on Thursday despite the apparel giant beating second-quarter expectations, raising its full-year fiscal 2026 guidance, and increasing its dividend. The market’s negative reaction stood in sharp contrast to highly optimistic executive commentary, with management declaring the brand has “more ways to win than ever before.” Direct-to-Consumer and Lifestyle Pivot The quarter’s outperformance was primarily anchored by the brand’s ongoing evolution into a direct-to-consumer (DTC) denim lifestyle destination. Global DTC revenues expanded 8% organically, capturing 51% of total company revenue. Expansion beyond traditional denim bottoms into categories like tops, shorts, and activewear via Beyond Yoga—which grew 16%—accounted for roughly one-third of the quarter’s revenue growth. “The Levi’s brand i...

LEVI

Shares of Levi Strauss & Co. (NYSE: LEVI ) tumbled 4% on Thursday despite the apparel giant beating second-quarter expectations, raising its full-year fiscal 2026 guidance, and increasing its dividend. ” Direct-to-Consumer and Lifestyle Pivot The quarter’s outperformance was primarily anchored by the brand’s ongoing evolution into a direct-to-consumer (DTC) denim lifestyle destination. Global DTC revenues expanded 8% organically, capturing 51% of total company revenue.

Expansion beyond traditional denim bottoms into categories like tops, shorts, and activewear via Beyond Yoga—which grew 16%—accounted for roughly one-third of the quarter’s revenue growth. “The Levi’s brand is connecting with consumers around the world in more powerful ways than ever before,” said Michelle Gass, President and CEO of Levi Strauss & Co, during the earnings call. “Our evolution into a DTC-first, denim lifestyle company—with a much larger addressable market—is translating to faster growth and higher profitability. 56 billion, up 8% on a reported basis and 6% on an organic basis.

28, outpacing company expectations. 7%, navigating pressures from unfavorable foreign exchange and tariffs through lower product costs and disciplined pricing. 0%, representing a 70-basis-point improvement over the prior year. 5% range.

52. 16 per share. How Has LEVI Performed In 2026? 85% over the year.

37 per share on Thursday, and it was down 4% as last check on Thursday. ’s Edge Stock Rankings indicate that LEVI maintains a strong price trend in the short, long, and medium terms, with a solid value score. Read Also: Levi Strauss Stock Rises On Strong Q1 Earnings Driven By Broad-Based Growth Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published editors. Image via Shutterstock