Japan Airlines Plans Major Loyalty Program Investment to Stabilize Earnings
Japan Airlines (TYO:9201) plans to invest "tens of billions of yen" into its mileage program by March 2031 to keep earnings stable, Nikkei Asia reported Wednesday, citing Executive Vice President Yuji Saito. The carrier is exploring tie-ups with firms in healthcare, fitness, dual-location living, and entertainment to expand its ecosystem, the news daily said. With roughly 41 million members, most miles now come from non-flight partners, whose payments help cushion revenue against travel downturns, the publication said. Saito said mileage profits remained resilient even during the pandemic, the report said.
Japan Airlines (TYO:9201) plans to invest "tens of billions of yen" into its mileage program by March 2031 to keep earnings stable, Nikkei Asia reported Wednesday, citing Executive Vice President Yuji Saito.
The carrier is exploring tie-ups with firms in healthcare, fitness, dual-location living, and entertainment to expand its ecosystem, the news daily said.
With roughly 41 million members, most miles now come from non-flight partners, whose payments help cushion revenue against travel downturns, the publication said.
Saito said mileage profits remained resilient even during the pandemic, the report said.