CNBC Parent Versant Media to Acquire Sports Technology Platform Full Swing

Versant Media (VSNT) agreed to acquire sports technology platform Full Swing for about $530 million, expanding the CNBC owner's capabilities in immersive play, training and performance data. Full Swing, known for its golf simulators, is now extending into baseball and other sports, Versant said in a statement Monday. The cash acquisition is expected to close in the second half of 2026, after which Full Swing will operate within Versant's digital platforms and ventures portfolio. "Sports are becoming more interactive, more data-driven and more connected, and Full Swing allows us to build on that momentum," Versant Chief Executive Mark Lazarus said in the statement. "Starting from our strength in golf, we see an opportunity to scale a multi-sports technology platform for athletes, coaches, consumers, and fans." The transaction complements Versant's golf portfolio and expands its capabilities into interactive sports experiences, it said. The acquisition also creates opportunities around training, venues and performance data. Shares of Versant fell 4.3% in Monday afternoon trade, and have fallen 19% since the company went public in January, when Versant completed a spinoff from.