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Bayer Reorganizes US Glyphosate Business after Roundup Legal Win

Bayer AG (OTC: BAYRY ) has consolidated its U.S. glyphosate business into a new entity, Ruveon LLC, as part of its Crop Science division’s Five-Year Framework aimed at improving growth, resilience, and profitability. The company said the move is designed to better align its U.S. glyphosate operations with market-specific needs while maintaining its commitment to supplying Roundup brands and other glyphosate products. New Unit To Oversee U. Glyphosate Operations Based in St. Louis, Missouri, Ruveon will manage all aspects of Bayer’s U.S. glyphosate business, including pricing, go-to-market strategies, production, and logistics. The company said the unit will assume full responsibility for the business while continuing to operate within the Bayer Group. According to Bayer, the consolidation represents an execution step within its previously announced Five-Year Framework, whi...

BAYRY

Bayer AG (OTC: BAYRY ) has consolidated its U.S. glyphosate business into a new entity, Ruveon LLC, as part of its Crop Science division’s Five-Year Framework aimed at improving growth, resilience, and profitability.

The company said the move is designed to better align its U.S. glyphosate operations with market-specific needs while maintaining its commitment to supplying Roundup brands and other glyphosate products.

New Unit To Oversee U.

Glyphosate Operations Based in St.

Louis, Missouri, Ruveon will manage all aspects of Bayer’s U.S. glyphosate business, including pricing, go-to-market strategies, production, and logistics.

The company said the unit will assume full responsibility for the business while continuing to operate within the Bayer Group.

According to Bayer, the consolidation represents an execution step within its previously announced Five-Year Framework, which seeks to strengthen the Crop Science division by optimizing crop protection operations in an increasingly competitive market.

The company expects the new structure to make Ruveon more agile in the commodity-driven glyphosate market, where specialized commercial and operational strategies are needed to address evolving competitive dynamics.

Leadership Team Announced Bayer has appointed Alfonso Alba Ordóñez as chief executive officer of Ruveon.

Steve Knodle will serve as executive vice president and head of commercial business at Ruveon.

Bayer said the dedicated product and commercial teams supporting its U.S. glyphosate business have transitioned to Ruveon, which is expected to continue supplying the U.S. agriculture industry with glyphosate products while maintaining the company’s quality and service standards.

Supreme Court Ruling Reduced Roundup Litigation Risk For Bayer In June, the U.S.

Supreme Court ruled 7-2 in the Durnell Roundup case that the Federal Insecticide, Fungicide, and Rodenticide Act preempts state-law failure-to-warn claims when the U.S.

Environmental Protection Agency has made a definitive product safety determination.

The ruling significantly limits Roundup litigation risk by reaffirming that conflicting state tort claims cannot override EPA-approved labeling under federal law.

It also reinforces the EPA’s conclusion that glyphosate is safe when used as directed.

BAYRY Stock Price Activity: Bayer shares were up 8.75% at $15.06 at the time of publication on Thursday.

The stock is trading at a new 52-week high, according to Pro data.

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